Owning a holiday let can be a rewarding investment, but ensuring your property is fully booked throughout the year is key to maximising returns. What does it take to achieve maximum occupancy? From location to amenities, several key features can significantly impact how attractive your property is to potential guests.
Here are 10 crucial elements that can help boost your holiday let’s occupancy rate:
1. Proximity to a Major City
Appeal to Urban Travellers: Properties located within a two-hour drive of major cities attract urban residents seeking quick weekend escapes. As of 2023, 56% of European travellers prefer short-distance trips within their own country. Changes in work-life balance have fuelled this trend, with many looking for nearby retreats without the complications of international travel.
Post-Pandemic Travel Habits: The COVID-19 pandemic intensified this trend, with 65% of travellers in 2021 expressing a preference for destinations close to home. Families and professionals, in particular, appreciate easy-to-reach holiday destinations for quick, stress-free getaways.
2. Year-Round Activities and Events
Steady Occupancy Rates: Holiday properties offering a range of activities throughout the year can maintain 15-25% higher occupancy rates, especially during the low season. Locations near local festivals, sporting events, and seasonal activities like hiking or indoor winter pursuits create consistent demand.
3. Nearby Water
Major Draw for Families and Couples: Properties situated near lakes or coastlines are highly desirable, particularly for families and couples seeking a relaxing escape. A survey by VisitBritain found that 75% of travellers consider access to natural water features a crucial factor in their holiday decisions. Whether it’s swimming, fishing, or simply enjoying the scenic views, proximity to water offers a range of activities that attract outdoor enthusiasts.
Wellness Tourism Boost: The calming ambience of lakes and beaches contributes significantly to wellness tourism, as visitors seek stress relief and rejuvenation by the water. These serene environments provide the perfect backdrop for relaxation and leisure.
4. Fine Dining Options
Higher Spending: A Skift study revealed that over 40% of travellers are willing to spend more on dining experiences while on holiday. Properties located near high-quality restaurants can cater to food enthusiasts seeking culinary experiences.
Influence on Decision Making: According to Statista, 68% of travellers consider nearby restaurant quality a key factor in their choice of destination, making fine dining a valuable feature for your holiday let.
5. An Attractive Property or Great Views
Visual Appeal and Bookings: Properties with unique architecture or beautiful views stand out in online listings and attract more guests. A Tripadvisor study found that homes with impressive views and aesthetics saw 20-30% more inquiries than similar properties.
High-Value Perception: Properties that photograph well, especially in social media marketing, can command higher booking rates. Platforms like Instagram play a significant role in influencing bookings, particularly for visually appealing properties.
6. Super-Fast WiFi
Essential Amenity: A Statista survey showed that 88% of travellers consider fast and reliable WiFi a must-have. Whether for remote work, streaming, or staying connected, modern travellers expect high-speed internet as standard.
Remote Work Trend: The rise of remote working has increased the demand for properties with strong WiFi. Airbnb reports that listings marketed as “work-friendly” saw a 30% boost in bookings post-pandemic.
7. Easy Access and Parking
Guest Convenience: Easy access and ample parking are essential for guest satisfaction. A 2019 TripAdvisor report found that 62% of guests cited parking convenience as a top priority when choosing a holiday let.
Higher Ratings and Repeat Bookings: Properties with straightforward access and parking receive 10-15% higher ratings. Satisfied guests are also more likely to rebook, boosting occupancy over time.
8. Pet-Friendly Accommodations
Growing Demand: Pet-friendly properties are increasingly popular, with 53% of travellers more likely to book accommodation that welcomes pets, according to a HomeAway survey. Offering pet-friendly amenities allows you to tap into a wider guest base and increase bookings.
Revenue Boost: Pet-friendly holiday lets can charge 10-20% higher rates, as guests are willing to pay extra to bring their pets along, particularly if you provide pet-specific amenities.
9. High-Standard Décor
Justifies Premium Pricing: High-end décor helps justify premium rental rates. A Tripadvisor study found that guests are willing to pay up to 25% more for properties with stylish interiors.
First Impressions Matter: Well-designed properties with professional photographs see 24% more bookings, according to Booking.com. Good décor enhances the guest experience and helps secure higher prices.
10. Outdoor Relaxation Spaces
Appeal to Nature Lovers: Properties with outdoor spaces such as gardens, terraces, or patios are more attractive to guests who love spending time outside. A survey by Airbnb revealed that 39% of travellers prioritise access to outdoor spaces when booking their holiday.
Higher Reviews: Properties with outdoor relaxation areas often receive higher guest satisfaction ratings and can command 5-10% more per night, especially in nature-centric destinations.
At Wyndham Halcyon Retreat Golf and Spa Resort, our properties check all of these boxes and more. Conveniently located within easy reach of Limoges and its international airport and Paris and Bordeaux via fast train links, our resort offers seamless access for domestic and international visitors. Boasting stunning views, high-end décor, and over 60 planned onsite facilities—including a premium golf course, luxurious spa, and a range of family-friendly activities—our holiday homes are perfectly positioned to maximise occupancy.
Plus, situated in France’s “Land of 1000 Lakes,” guests can enjoy nearby sandy lakes and world-class dining options. Whether it’s a summer retreat or a winter escape, our properties ensure an unforgettable experience for all.
Visit our website today to explore our exceptional holiday homes in the heart of France
